Beyond a checklist
Accessibility isn't about meeting a checklist of standards; after all, you could follow the guidelines to the letter and still end up with an inaccessible product. No, it's about understanding the audience and their requirements and ensuring the content is still coherent when accessed through various devices and assistive aids. In short, it’s a philosophy that seeks to create digital spaces where everyone, regardless of ability or disability, can navigate, interact, and engage.
Our 6 principles of accessibility
1. Fundamentally
Inclusive design is a mindset
Accessibility is not a one-time task but a continuous commitment to inclusive design. It’s about fostering a mindset that values diversity and actively seeks to eliminate barriers for users with varying needs.
2. Experientially
Diverse user experiences
Users come with diverse abilities, and a checklist approach may overlook nuanced user experiences. Real accessibility involves understanding and addressing the unique challenges faced by individuals with different impairments, ensuring a tailored, user-centric approach.
3. Evolutionally
Evolving standards and technologies
Checklists are static, but the digital landscape is dynamic. Web accessibility evolves alongside technological advancements and changing user expectations. Embracing accessibility means staying current with evolving standards and adopting new technologies that enhance inclusivity.
4. Emotionally
Legal compliance vs. ethical responsibility
While adherence to accessibility standards may be legally mandated in some cases, the true spirit of accessibility extends beyond compliance. It’s about recognising the ethical responsibility to create digital environments that empower every user, contributing to a more equitable online world. The willingness to listen and be seen to act can be a comfort and lead to repeated users – even when the product's accessibility is still a work in progress.
5. Continually
User feedback and iteration
Accessibility is a journey, not a destination. Incorporating user feedback, especially from individuals with diverse needs, is an essential part of the process. Continuous iteration based on real-world experiences ensures ongoing improvement and refinement.
6. Educationally
Educational awareness
Building accessible websites involves educating stakeholders about the significance of accessibility. It’s about fostering awareness that extends beyond checkboxes, encouraging a shared understanding of the positive impact that inclusive design has on both users and the digital community.
In conclusion, web accessibility is a holistic approach that goes beyond ticking boxes on a list. It’s a commitment to understanding, embracing, and championing the diverse needs of users. By adopting accessibility as a guiding principle, we can create digital experiences that not only meet standards but empower everyone to participate.